About Us
NewLook
Founded in Syria in 1973 and now established in Dubai, New Look 1973 Gents Salon has spent decades redefining men’s grooming. We blend heritage and innovation, delivering personalized styles with unmatched attention to detail. Every client—distinguished gentlemen and celebrated artists alike—receives a grooming experience tailored to their individuality. As part of New Look Business, we set new standards for quality, sophistication, and confidence in men’s grooming. Experience tradition reimagined for the modern man.
About Our Team
Our team is the foundation of our legacy. Every specialist at New Look 1973 is handpicked for exceptional skill, creativity, and a passion for men’s hairdressing. Many began their journey at our renowned school in Syria, where grooming excellence is tradition. In Dubai, this commitment continues with ongoing masterclasses and advanced professional development. We believe learning never stops—so every client benefits from the latest techniques, innovation, and personalized care. Excellence isn’t an option; it’s our standard.
Tailored Grooming Experience
Grooming, engineered for you. Every cut and service at New Look Business is meticulously tailored—not only to your features, but to your lifestyle, profession, and aspirations. Our team leverages advanced techniques and sharp attention to detail, delivering results that go beyond appearance. Each style is designed to elevate your confidence and set you apart, every single day. This is more than grooming; it’s the catalyst for your success. Distinguish yourself—make every day a statement.
Entertainment & Relaxation
Redefine how you experience grooming. Step into your personal man cave. Whether you want to game, catch up on work, or binge-watch your favorite shows, our grooming chairs are fully equipped with PlayStation, workspace tools, and streaming access—keeping you productive or entertained. Plus, with premium in-house coffee, you never need to leave for a great brew. Who needs a coffee shop when everything you need is right here, integrated into your grooming experience?
Who We Are
New Look Business is not just a grooming destination—it’s a legacy in motion. With roots in 1973, our journey has always been about elevating men’s grooming in Dubai through innovation, precision, and passion. We blend decades of expertise with the latest trends and techniques, raising the bar for what modern grooming can be. Our mission is simple: deliver a bespoke experience that inspires confidence and sets new standards for style, sophistication, and excellence. Experience the evolution—book your visit today.
Google Reviews
"New Look’s business model encompasses various strategies, including eCommerce, direct selling, franchising, and a mobile-first approach. The company has also embraced technology trends, integrating AI-driven customer service and virtual fitting rooms to enhance customer experience ."
Read on GoogleI took my son here, and I couldn't be more pleased with the experience. From the moment we walked in, the atmosphere was welcoming and friendly. The shop is clean, well-organized, and has a great vibe with its modern yet classic decor. The haircut itself was top-notch. The attention to detail was impressive, and the barber didn't rush, ensuring everything was perfect. My son left the shop looking sharp and feeling confident. Overall, exceeded my expectations. Highly recommended!
Read on GoogleFaisal is great. Been there multiple times and he’s never let me down. solid haircuts every time.
Read on GoogleNew Look is the best in the field of hair care and men's grooming. With expertise and professionalism, it offers a personalized and unique experience for each client, using the latest techniques and the finest products. If you're looking for excellence and a transformation in your appearance, New Look is the perfect choice to achieve that.
Read on GoogleI recently had the pleasure of visiting this extraordinary barbershop/salon, and I must say, it definitely exceeds all expectations. Just know that from the moment you walk in, you're in for a treat. The staff are true artists and professionals – very experienced, super friendly, and masters of their craft. Personally, my hair has never looked this good, and the beard work was nothing short of amazing. They take all the time needed to understand exactly what you want and execute it with precision. What sets this place apart is the overall experience. It's not just a haircut; it's more of a true event. The ambiance is inviting, and the cleanliness is top-notch. The welcoming cup of coffee is a very nice touch, setting the tone for a relaxing time. During your haircut, you get your own screen with access to YouTube or other apps, which I find to be a fantastic way to make the most out of your time there. You can even bring your own laptop to work on! The attention to such details and ensuring the customer's comfort is truly commendable. Moreover, the location is very easy to get to, with nearby public parking, making the visit hassle-free. What's more, you can always ask them for advice on hair care or product recommendations, and they are ever-ready to assist. While the entire journey might take a bit longer than your average barbershop, expect to invest around 2 hours there, but it's all well spent and worth it. So, if you're looking for more than just a haircut and an experience that leaves you feeling pampered and looking sharp, this is the place to be. The skilled barbers, welcoming atmosphere, simple to reach location and added perks make it a five-star experience.
Read on GoogleThese people are true artists and master in what they do. They are the most professional hair artists I've been to. The attention to detail and customer care is extraordinary. I highly recommend them 10/10.
Read on Google